Is Dad cycling… now even more than ever… Safety. Hövding is the world’s first cycling airbag for urban cyclists. Think no helmet but alternative, edgy collar that provides up to 8x more protection. What If He Falls. www.hovding.com.
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The safest cycle helmet in the world is now even smarter
Hövding is the world’s first cycling airbag for urban cyclists. Think no helmet but alternative, edgy collar that provides up to 8x more protection.
The latest version, Hövding 3, packs new and upgraded features and is the perfect gift for the avid cyclist this Father’s Day:
Advanced airbag technology with 0.1 second deployment in event of an accident
Improved built-in algorithm that reads your cycling movements 200 times per second, providing a more accurate and safer riding experience
A mobile app with improved Bluetooth technology that works with Hövding 3: the app can track battery life and the distance you travel and compare this to other ways to move around the city (how much money saved, favourite routes etc.)
A built-in In Case of Emergency (ICE) function: When Hövding is deployed, a message is sent directly to your ICE notifying of an accident and latest location
A free-sized adjustable collar, making it more seamless and comfortable than ever
Extended battery life, up to 15 hours of active cycling
Hövding 3 is now available at £249/pp and can be purchased at Selfridges, online or at select retailers nationwide.
The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such as ICE to contact next-of-kin in the event of an accident.
“We have carried out four years of research to make the world’s safest head protection for cyclists even better. And in the eight years in which people have been cycling with a Hövding, we have gathered feedback from customers and used it in our design and development work. Our surveys of cyclists in seven major European cities show that 70% would cycle more if they felt safer. We have focused on this and want to contribute to greater safety,” says Hövding’s CEO, Fredrik Carling.
Over the years, the company has developed unique expertise in airbag technology and algorithm development. The user feedback from the two previous versions of Hövding has permitted further advances in the concept.
Hövding 3 is more comfortable. Its adjustable size means that it fits perfectly around the neck. It is easier to use, has a new patented airbag, and its battery life has been extended(around 15 active hours of cycling). Another new feature is that Hövding can use Bluetooth to connect to a smartphone, creating exciting functions and new opportunities for both cyclists and the development of safer cities for cycling.
Hövding 3 launches with an app compatible with iOS and Android mobile operating systems. The app tells you how far you have cycled and the remaining battery time and can also contribute to safer cycling in the future. The cycle data collected show where accidents occur frequently and where there are large numbers of cyclists, which allows for better planning and improvement of cycling infrastructure. The smart connection also offers an ICE (In Case of Emergency) function. This permits a text message to be sent to next-of-kin in the event of an accident involving airbag inflation, including the coordinates of the accident site.
For the development of Hövding 3, more data on cycle movements and accidents were collected to improve the algorithm. This included staging more than 3,000 accidents with stuntmen and collecting data on over 2,000 hours of standard cycling. When Hövding has been activated, it registers movements 200 times a second. In an accident, the airbag is inflated in 0.1 seconds to enclose the head and hold the cyclist’s neck in place.
Hövding is currently used by around 185,000 cyclists and over 4,000 cyclists have recorded having been protected in accidents by a Hövding airbag.
“Cycling may be the answer to many of the challenges relating to the environment, congestion in cities and health, and we want to take cyclist protection to the next level. We know that safety means more than just reactive protection. We need to be proactive to improve accident statistics. Our vision is to reach out and protect many more cyclists than we do today. Hövding 3 has been developed for high volume production to meet growing demand and permit the international expansion that we are about to embark upon,” says Fredrik Carling.
