GUINNESS LAUNCH LIMITED-EDITION COFFEE TO GIVE RUGBY FANS AN EARLY MORNING BOOST
GUINNESS has partnered with Brad Barritt’s Tiki Tonga Coffee Roasters to create a new coffee, ‘232 Brew’, perfect for early morning kick-offs
Inspired by GUINNESS, the coffee beans are roasted at 232°C – the same temperature as the barley used to create the iconic stout
Inspired by a shared passion for rugby, GUINNESS and Tiki Tonga, founded by current Saracens captain and former British and Irish Lions player, Brad Barritt, have created a limited-edition coffee called ‘232 Brew’. The delicately balanced, full bodied coffee has been launched to give rugby fans across the country the perfect start for those early morning kick-offs.
Roasted at 232°C – the same temperature as the barley used to brew GUINNESS – the coffee has notes of fruit and nut chocolate leaving you with a rich mouthfeel and a long-lasting distinguished chocolate finish. ‘232 Brew’ contains no alcohol.
Launching in the UK on 23rd September, ‘232 Brew’ can be used to make everything from an Americano to a Cappuccino and Flat White or even a Nitro coffee available at Tiki Tonga Coffee Roasters (Hertfordshire) – creating a bitter sweet coffee almost identical to GUINNESS in appearance.
The delicious blend is available on the Tiki Tonga website and at selected venues across the country including Flat Iron Square (London), Oasthouse (Manchester) and Brigadiers (London) meaning rugby fans can get set for mornings no matter where they are!
In addition to this launch of ‘232 Brew’ GUINNESS will, in partnership with Flat Iron Square, open the only central London venue to screen every game live from Japan. The iconic London venue will undergo a GUINNESS inspired makeover before opening its doors to fans from every nation – offering supporters a viewing experience like no other!
Brad Barritt, Tiki Tonga co-founder said: “Coffee is a key ingredient to a rugby lifestyle – starting us off pre training with an espresso and through a flat white post-tough session and more – and for me, it’s a key way to unwind and connect with friends. Through 232 Brew, we want to encourage people to get together to watch rugby and bring the team spirit.”
Niall McKee, Head of GUINNESS Stout Europe said: “The next six weeks are set to be some of the most exciting weeks of the year for fans of rugby, but we know that for many the early morning starts are far from ideal. That’s why we’ve partnered with Brad and the team at Tiki Tonga to create the ultimate coffee. We want to be there with rugby’s biggest fans for those early morning starts – bringing belief and team spirit.”
For more information visit: www.tikitonga.co.uk
A full schedule of events taking place at Flat Iron Square can be found here: www.flatironsquare.co.uk/events/guinness-rugby-world-cup-flat-iron-square